FAQ

  • What is your Squarespace design process?

    You deserve a website that is beautiful, functional, well-written, optimized for search engine response, and designed for seamless user function. From brand integration to storytelling, it should be impressive, easy to use, and digitally optimized to engage and convert. Our Squarespace designer handles everything from copywriting to brand integration, giving you a stress-free experience, outstanding results, and coaching for self-administration upon completion.

  • How does a press release help me?

    Nearly 70% of media pros say that press releases are still the number one source for stories and content ideas. And, 90% of the most successful companies regularly issue press releases. We do press releases right, using international AP Style standards and regional targeting coupled with select state and national newswire distribution to deliver immediate results.

  • How do you approach branding?

    Our approach to branding is creative, strategic, and unique. We create a unique logo, brand palette, and font family based on competitive analysis and years of applied experience. Unlike rush jobs and template-based design, you will get a completely unique and memorable brand identity that helps you stand out and get found.

  • How can consulting help me?

    As a senior consultant, Tracy will guide you through a proven process to outline goals, objectives, and unmet needs, identify your audiences, and outline a custom communications plan informed by 20+ years of experience. Consulting saves you a ton of time, energy, and money, and helps you integrate PR strategies into your marketing plan successfully.

  • What is the benefit of coaching?

    Through coaching, you will get one-on-one, how-to guidance on the most optimal campaign strategies, branding, positioning, and Squarespace website administration. Coaching equips you with valuable insights and skills informed by 20+ years of expertise.

  • What is the benefit of a press kit?

    Earned media is 80% more influential than paid media. A professionally-designed, media-ready press kit vastly improves your chances of earning features and story opportunities. A press kit also tells the media that you understand what they need to do their jobs. When your press kit contains the right assets in the right formats, you are more likely to get featured and be remembered next time.

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